Boston.com 30th Anniversary Brand Campaign

Since 1995, Boston.com has been delivering breaking news, local stories, and community connections in Boston.

To celebrate the milestone anniversary, they asked On Air Presents to create a new marketing campaign visible throughout their site, on social media, and across the city, highlighting its commitment to delivering quality journalism and connecting with the community. Our campaign, Boston's Homepage For 30 Years & Counting, showcases their new offerings and reinforces Boston.com’s role as an essential digital companion for Bostonians.

Powered by a large scale cross-channel media plan that included CTV, YouTube, Meta, digital networks and out of home, the result of the campaign exceeded engagement goals and established a creative foundation for the next 30 years.