ROLEX

Planet Visionaries Podcast & Creative Campaign

For generations Rolex has supported the pioneers who push the boundaries of endeavor. And today that legacy continues safeguarding our planets future.

On Air Presents and Sony Music Entertainment in partnership with the Rolex Perpetual Planet Initiative presents Planet Visionaries, the landmark series hosted by world-renowned climber and founder of the Honnold Foundation, Alex Honnold. This isn’t a podcast about problems, it’s about solutions. From rewilding entire landscapes to turning the tide on ocean pollution the series highlights the work of those who are reshaping what’s possible. Featuring Cristina Mittermeier, Mark Ruffalo, Sylvia Earle, Kris Tompkins and many other true visionaries that are a testament to human ingenuity in the face immense challenges.

For this critical initiative On Air Presents led the visual branding, creative, performance marketing, social content and audience growth work.

Our custom brand system features circular holding shapes that reference both the shape of our planet and Rolex's iconic timepieces. This mechanism is activated through still graphics and motion, spotlighting iconic film footage, nature photography and portraiture.