RedCircle Rebrand
Our top-to-bottom redesign for one of the most sophisticated hosting & monetization platforms in the podcast marketplace
RedCircle has one of the most sophisticated hosting and monetization platforms in the podcast marketplace, but a lack of brand differentiation was holding them back. So we were enlisted to help them distinguish their point of view in a crowded space.
To unlock RedCircle’s full potential, work x work led a top-to-bottom redesign of their brand; from a new logo and website, to striking visual campaigns and hero messaging.
Striking Matches, Booming Flowers, Launching Rockets: Visually Setting the Stage for Unbounded Creator Growth
Our top-to-bottom redesign for one of the most sophisticated hosting & monetization platforms in the podcast marketplace
RedCircle has one of the most sophisticated hosting and monetization platforms in the podcast marketplace, but a lack of brand differentiation was holding them back. So we were enlisted to help them distinguish their point of view in a crowded space.
To unlock RedCircle’s full potential, work x work led a top-to-bottom redesign of their brand; from a new logo and website, to striking visual campaigns and hero messaging.
AN IDENTITY SYSTEM ROOTED IN ‘REC’
RedCircle takes its name from the ubiquitous red ‘REC’ button. We believe that hosting and monetizing on RedCircle’s platform should be as exciting as pressing a big red button, so we designed a bold, attractive logo to prove it.
ART DIRECTION AT NEW HEIGHTS
We developed high energy creative born from the idea of potential energy. From matches being struck, to luminous flowers blooming and spaceship takeoffs, the new RedCircle is all about igniting possibilities. We designed this art direction as a scalable system to optimized for all channels, from digital banners to OOH billboards and events.
A CAMPAIGN TO ‘MONETIZE WITHOUT COMPROMISE’
With an exhilarating new art direction and identity in place, work x work developed a suite of provocative campaigns to inspire creators to join RedCircle. We crafted creator-focused hero messaging that’s all about growth, change, and the thrill of what’s next.
