Soundrise

Market Enginuity is a longtime leader in public media sponsorship sales, but their brand had always been “behind the curtain.” While partners were familiar with the shows and networks they represented like PRX and The Moth, they didn’t know what Market Enginuity stood for. So, when Market Enginuity launched Soundrise, a bolder, take-notice, podcast-specific sub brand, they turned to On Air Studio to maximize the new brand’s debut.

To rally both current and new partners alike around the purpose-driven brand, we crafted the tagline “Together, we rise.” This messaging informed the full breadth of our work with Soundrise. From sales tools to campaign materials, we positioned Soundrise as a powerful alliance of original thinkers and passionate storytellers in audio.

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