One year out from the “podcast election,” John Shahidi sits down for a conversation with Bloomberg journalist Ashley Carman about the repercussions of that moment, the marketing might of podcasts and how creators can build ancillary businesses on the back of their programming. As manager of the Nelk Boys, Theo Von and The Undertaker, Shahidi both encouraged them to interview President Trump ahead of his re-election and has turned podcasts into a marketing engine for Happy Dad, the No. 4 hard seltzer brand in the US.