Audio isn’t just something you listen to anymore - it’s evolving into a powerful, multi-platform storytelling engine that lives across video, social, and real-world experiences. In this session, leaders from the creator economy, a major audiobook and podcast platform, and a leading IRL media company will unpack how today’s creators are going visual, how brands and platforms fuel fandom and niche communities, and how immersive, real-world experiences turn audio into something you can see, feel, and share. From video-first storytelling to cultural-driven moments, this conversation explores how audio is being reinvented to capture attention, influence behavior, and own the spotlight.